American West Inspired Fragrances

Tru Western
Tru Western

KEEP IT IN THE FAMILY

From iconic fragrances to home essentials, complete your Yellowstone collection with best sellers from ours.

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Tru Western
Tru Western

Crafted With

HEART & SOUL

Our new women’s fragrance is inspired by the soul of the rodeo, and the heart of the community that calls it home.

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Tru Western
Tru Western

Reach New Depths

WITH RIDE RESERVE

A trio of warm vanilla, crushed pepper, and blackened cedar make this our most intense, addictive, and robust Yellowstone cologne yet.

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Tru Western Tru Western

PBR

PBR

The ultimate expression of strength and determination. Officially licensed Professional Bull Riders fragrances. For the bad, the bold and the brave.

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Tru Western Tru Western

LACE

LACE

Delicate & sophisticated, the Lace Collection features a suite of glamorous and confident fragrances.

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Tru Western Tru Western

LEATHER

LEATHER

This fragrance collection is inspired by cowboys and the American west. Edgy and masculine, the fragrances capture the scent of sun-worn leather with a hint of Virginia cedar wood. A signature for men of all ages.

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Tru Western Tru Western

SOUTHERN SOUL

SOUTHERN SOUL

Warm and intoxicating, the Southern Soul Collection lends itself to the gracious and graceful.

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